17,000,000 Visitors to The Riviera Maya in 2012

17,000,000 Visitors to The Riviera Maya in 2012 

Intense marketing and a quality destination are the reason for such a fantastic year.

 
Governor Roberto Borge Angulo gives a big "excelente" at the close of 2012 to his Mexican State of Quintana Roo, with a hotel occupation rate of 98 percent in Cancún and 99 in the Riviera Maya, "This is the primary tourism destination of Mexico and Latin America". He went on to say that during the year, the area received more than 17 million tourist thanks to intense marketing throughout Mexico and the world. Explaining that according to current reports, Cancún and the Riviera Maya add up to 84,000 occupied guest rooms; Cozumel y Tulum are at 95 percent of their capacity, and Chetumal, Bacalar and Majahual, indicate 95 percent, even though today, Majahual reached 100 percent. 

Isla Cozumel Day Pass sales have also increased dramatically during the peak season. "Our sales for all services including island tours and snorkeling are record breaking," says Steven Lorenzo Director. He adds,"especially from visitors to the Riviera Maya who wish to explore Isla Cozumel. The Isla Cozumel Highlights Day Pass offers hotel pickup throughout the Riviera Maya and includes ferry service to the island. It's very popular now."

During this year, 14,000,000 tourist went through the airport of Cancun, and that's not counting the tourists who arrived by cruise ship or land. The governor estimates that the holiday travel impact injects $10,000,000 dollars into the local economy. These number benefit directly and indirectly businesses and service providers such as industry workers and their families who will benefit from a better lifestyle. Borge Angulo reiterated that the tourism success in Quintana Roo, is the work of coordinated between the state and federal governments through intense marketing during the last year and international trade fairs and national forums while offering an excellent product. The marketing was supported throughout the year by parallel events such as the Caribbean Culture Festival, Cultura Maya viva 2012"; Telehit Mundo Maya, various Ironman events, which gain international attention while displaying the natural beauty of our destination. This culminates the this Mayan year for Quintana Roo, and brings to a start a new era of successes. All promotion requires an action by the government; a follow-through by the with safe and secure events, and other services in order to be emblematic of tourism in Mexico and Latin America. The state secretary of tourism, Juan Carlos González Hernández, said at the same time, that in 2013 we will increase the number of visitors through increased marketing and promotion to which the governor has already demanded.