Tuesday, April 20, 2010

COPARMEX COZUMEL PROMOTES DAY TRIP TOURISM TO ISLA COZUMEL

Determined to increase tourism revenue, Coparmex Cozumel is focused on marketing the island destination throughout the Riviera Maya. International Advertising, the marketing agency responsible for the campaign will promote Cozumel as the obligatory day trip for vacationers in Playa del Carmen and the Riviera Maya.

"Cozumel is by far the best day trip that anyone can take from the mainland. Especially when you consider accessibility, natural beauty, cultural and historical significance, and the diversity of activities such as shopping, snorkeling and dining," comments Steven Lorenzo, president of International Advertising in Miami. "We (Cozumel) offer the best day trip value when compared to Xcaret, Tulum and Chichen-Itza"

The centerpiece of the promotional campaign will include 40,000 brochure maps distributed in 150 hotels, restaurants and stores throughout the Riviera. The collateral is design to invite visitors to the island. Participants in the brochure map will benefit from increased traffic directed to their businesses.

The promotional campaign also offers the Isla Cozumel Day Pass, an all-inclusive day trip to Cozumel. The Day Pass includes r/t ferry, on-island transportation, dining, park and museum entrances, and more.

International Advertising will also implement a strong social marketing campaign will play an important part for vacationers planning their trip to the Riviera Maya. The social media will enforce the obligatory day trip to Cozumel. Isla Cozumel Day Passes may be purchased at http://www.IslaCozumelDayPass.com

Participation in the promotional brochure map and the Isla Cozumel Day pass are open to all businesses in Cozumel. To benefit from this unique opportunity, contact Steven Lorenzo, steven@intl-advertising.com, 305-499-9000

Posted by Steven Lorenzo, president of International Advertising http://www.intl-advertising.com and director the Isla Cozumel Day Pass http://www.IslaCozumelDayPass.com