COPARMEX COZUMEL PROMOTES DAY TRIP TOURISM TO ISLA COZUMEL

Determined to increase tourism revenue, Coparmex Cozumel is focused on marketing the island destination throughout the Riviera Maya. International Advertising, the marketing agency responsible for the campaign will promote Cozumel as the obligatory day trip for vacationers in Playa del Carmen and the Riviera Maya.

"Cozumel is by far the best day trip that anyone can take from the mainland. Especially when you consider accessibility, natural beauty, cultural and historical significance, and the diversity of activities such as shopping, snorkeling and dining," comments Steven Lorenzo, president of International Advertising in Miami. "We (Cozumel) offer the best day trip value when compared to Xcaret, Tulum and Chichen-Itza"

The centerpiece of the promotional campaign will include 40,000 brochure maps distributed in 150 hotels, restaurants and stores throughout the Riviera. The collateral is design to invite visitors to the island. Participants in the brochure map will benefit from increased traffic directed to their businesses.

The promotional campaign also offers the Isla Cozumel Day Pass, an all-inclusive day trip to Cozumel. The Day Pass includes r/t ferry, on-island transportation, dining, park and museum entrances, and more.

International Advertising will also implement a strong social marketing campaign will play an important part for vacationers planning their trip to the Riviera Maya. The social media will enforce the obligatory day trip to Cozumel. Isla Cozumel Day Passes may be purchased at http://www.IslaCozumelDayPass.com

Participation in the promotional brochure map and the Isla Cozumel Day pass are open to all businesses in Cozumel. To benefit from this unique opportunity, contact Steven Lorenzo, steven@intl-advertising.com, 305-499-9000

Posted by Steven Lorenzo, president of International Advertising http://www.intl-advertising.com and director the Isla Cozumel Day Pass http://www.IslaCozumelDayPass.com

More from the author


• Isla Cozumel is Riviera Maya's Private Island

Full Island Day Pass

On an island with just one road, it's hard to get lost. This fun filled day pass includes a full day car rental for you to enjoy the entire island. Experience Faro Celarain EcoPark, Museums, San Gervasio Archeological Site, Downtown Cozumel and much more Day Pass Includes: • Round Trip Ferry • Full day, late model sedan car rental (insurance and gasoline not included) • Seaside lunch at Punta Morena Restaurant (US$20.00 Meal Voucher) • Entrance to San Gervasio Archaeological Site • Entrance to Faro Celarain Eco Park • Entrance to the Island Museum • Self guided walking tour of Historic Downtown Cozumel • Dinner discount at Palmeras Restaurant Tips: Get an early start. This is a full day of fun. Bring a hat, sunglasses, towel, change of clothing, amphibious camera, biodegradable sun screen, snorkeling gear (rental gear available inside Celarain EcoPark) and comfortable walking shoes.
Car Rental Cruise the island in a late model sedan (Jeep upgrade available) from Fiesta Rental Car, the most popular rental agency on the island.	Faro Celarain Eco Park This ecological reserve is an environmentally friendly park with a variety of attractions including a working lighthouse, coastal dunes, mangroves, reef, lagoon and beautiful beach. Explore and climb the winding stairs to the top for a beautiful view of the island. The base of the lighthouse features a museum with exhibitions of the island's nautical history. The famous Mayan ruin El Caracol, suspected to be an ancient lighthouse, can also be seen at Faro Celarain Eco Park.
Punta Morena Restaurant Located on a beautiful beach, Punta Morena Restaurant offers great views and great food such as fried fish, fresh ceviche and a host of Caribbean specialties. Hammocks and beach side service are also available to to let you enjoy the true island flavor.	San Gervasio Ruins The most important historical Mayan site on Cozumel and the largest Maya establishment found on the island to date. San Gervasio was a sacred Maya site. It was also a strategic site for commerce and politics in the area. This historical destination was a sanctuary to Ix Chel, the goddess of fertility. It was an obligatory pilgrimage for Mayas, once during their lifetime, to visit Ix Chel.
Shopping With a wide variety of merchandise ranging from beautifully crafted textiles, Mexican handcrafts, designer jewelry to duty-free perfumes and watches you are sure to find the perfect gift at one of the many shops found downtown.	Island Museum: Museo de la Isla The museum offers a look into the history of Cozumel. Interesting and educational information on the island's ecosystems and reefs, the geological evolution of the island, the Mayan legacy and its history.
Main Plaza: Parque Benito Juarez The main square was established at the turn of the 20th century and the clock tower (1925-1930) soon became the island's landmark. The town of San Miguel de Cozumel was built around the main square and has always been the traditional meeting place.	El Malecon and Flag Esplanade Cozumel's iconic seawall (El Malecon) was built in 1935. For decades, residents and visitors alike, have enjoyed an afternoon stroll while admiring the waving flag overhead.
Iglesia de San Miguel's (town church) Home to the precious statue of St. Michael the Archangel believed to have been deposited in Cozumel in 1518. The ivory statue sits on the alter and can be visited anytime. Written by: Steven Lorenzo http://www.islacozumeldaypass.com QB5RMYU9URT3	Diver's Monument In 1961 Jacques Cousteau discovered the extent and beauty of the reefs of Cozumel and publicized it as one of the most beautiful scuba diving areas of the world.

Top 10 Reasons for a Day Trip to Isla Cozumel

Isla Cozumel is such a wonderful place to visit. I absolutely love it here. I decided to put together this list of Top 10 Reasons To Visit Isla Cozumel from the Riviera Maya.

1. The Weather:
Because it's an island in the Caribbean, Isla Cozumel receives the cool gentle trade winds. Sunny days and warm water abound with only the occasional passing shower. Heavy rains are rare and usually don't last very long.

2. The Food:
Because of the great diversity in cuisine, Isla Cozumel is a top leader in culinary discovery. One can find a great restaurant highlighting the cuisine from around the world.

3. The Shopping:
Some of the best shopping in all the Riviera Maya is in Isla Cozumel. to be had is in San Francisco. You can find design name brand watches. jewelry and perfumes at duty free prices. Great deals on .925 silver and designer diamonds. You’ll also find some obscure little known boutiques specializing in handcrafts, resort wear and national liquors like tequila and Kaluha.

4. The Walking:
Historic downtown Cozumel is a walking town so bring your walking shoes. On a self-guided walking tour down the famous "Malecon" seawall, can see the various monuments on your way to the main plaza where you'll find the clock tower. Downtown everything is always walking distance but if you need to hire transportation, a taxi fare within the downtown area is only about US$2.00.

5. Getting Here:
Accessible from Playa del Carmen on a 30 minute ferry ride is quick and comfortable. Air shuttles are also available from Playa del Carmen and Cancun.

6. The Culture and the people:
The proud people of Cozumel are always ready with a smile and a kind gesture. Unlike the rest of the Riviera, families have been living in Cozumel since the 1840's.

7. The Beaches:
Among the best in the world for many reasons. The water clarity, temperature, pink sand quality and calm water on the west side of the island contracted with dramatic ocean roar on the east make for spectacular beaches.

8. The National Parks:
There are three distinct national parks in Isla Cozumel. The underwater Reefs of Cozumel National Marine Park feature the world famous reefs. Faro Celarain Eco-Park includes a working lighthouse, beautiful beach, and a ecological reserve. Chankanaab National Park is full of activities in a natural setting. You can swim with dolphins, Snuba, SeaTrek, nature trail and a working Mayan house. All three parks offer excellent snorkeling and Scuba diving.

9. The History:
A colorful history through the millenia. Starting with the Maya, Isla Cozumel was home to the goddess Ixchel. People throughout the Mayan world had to make an obligatory journey to the island at least once in their lifetime. Later in history Hernan Cortez commenced his journey to rule Mexico from here. Shortly afterwards came the famous pirates like Henry Morgan and Jean Lafitte with hidden treasures. Isla Cozumel's current population came about during Mexico's battle of the Castilles. Isla Cozumel also played an important role in aviation. Charles Lindberg established the island as a stepping stone of air routes to Central and South America. The Museo de la Isla exhibit the island rich history.

10. The Isla Cozumel Day Pass
A self guided full day of fun includes round trip ferry, entrances to national parks and museum, dining, all on-island transportation and historic downtown Cozumel. Four different Day Passes to choose from. Day Passes can be purchased on the Internet at http://www.islacozumeldaypass.com or at your hotel in the Riviera Maya through your concierge or front desk.

Isla Cozumel Day Passes may be viewed at http://www.islacozumeldaypass.com

Written and posted by Steven Lorenzo, Senior Editor and Publisher
http://www.intl-advertising.com http://www.cozumelvisitorsguide.com www.islacozumeldaypass.com